The 2025 Graduation Thesis Defense Ceremony for the Marketing major at PTIT Hanoi brought together nearly 250 students and over 60 enterprises, emphasizing the practical applicability of student research.
An Important Milestone in the Academic Journey of PTIT Marketing Students
After nearly 4 years of study and training, the Graduation Thesis Defense Ceremony marks an important milestone, reflecting the growth in professional knowledge and career skills of students in the Marketing major at the Posts and Telecommunications Institute of Technology (PTIT). This is not only the final step of the university journey but also a crucial transition that prepares students to enter the labor market.
The 2025 Graduation Thesis Defense Ceremony was held on July 5 and July 6, 2025, at the Hanoi campus, with the participation of nearly 250 students from the D21 cohort (2021–2025). Notably, the event was attended by representatives from more than 60 enterprises – organizations that had directly hosted students for internships and supported them throughout their thesis research process. This contributed to creating a multi-dimensional assessment environment, closely connecting academic theory with business practice.
Strengthening Practical Relevance Through Enterprise Engagement
One of the highlights of this year’s thesis defense was the role of enterprises in the critique and evaluation of the topics. The participation of enterprises not only helped ensure the applicability of the research but also brought perspectives closely aligned with real market conditions.
By listening to direct feedback from industry experts, students had the opportunity to better understand the requirements of the working environment, while also adjusting their thinking and approach to problems in a more practical direction. This also served as an important bridge, helping students expand their career opportunities after graduation.
Diverse Topics Focused on Solving Real-World Marketing Problems
At the defense session, students from the two specializations of Internet Marketing and Digital Marketing Data Analysis presented their research findings conducted at more than 60 enterprises across various fields. The content of the theses went beyond theoretical analysis, focusing on identifying specific issues within the enterprises’ Marketing operations.
From there, students proposed practical solutions capable of being implemented in real business environments, particularly in the context of digital transformation and the increasingly important role of data application. Many topics were highly rated for their logical structure, clear data analysis capability, and well-defined solution orientation.
The Internship and Thesis Journey Helps Develop Comprehensive Skills
The thesis process included 6 weeks of graduation internship and 10 weeks of research, an important period that allowed students to directly engage with the business environment. Through this, students not only gained practical experience but also developed important skills such as critical thinking, market analysis, data processing, and communication in a professional setting.
These experiences helped students build a solid foundation to quickly adapt to work after graduation, while also clearly demonstrating the practice-oriented training approach of the Marketing major at PTIT.
Positive Feedback from Enterprises
At the end of the ceremony, many enterprise representatives shared positive feedback on the quality of PTIT Marketing students. Students were highly rated for their practical thinking ability, clear approach to problem-solving, and capacity to propose solutions suited to the business context.
Some enterprises noted that the proposals presented in the theses could realistically be considered for application in actual Marketing operations, demonstrating a strong alignment between the training program and the needs of the labor market.
Words of Gratitude and a Successful Conclusion
The Organizing Committee would like to extend our thanks to more than 60 enterprises for accompanying, supporting, and creating conditions for 228 Marketing students to gain practical exposure and complete their graduation theses. At the same time, the dedication of the supervising faculty team, along with support from the leadership of the Faculty of Posts and Telecommunications Economics and the Posts and Telecommunications Institute of Technology, played an important role in the program’s success.
The 2025 Undergraduate Graduation Thesis Defense Ceremony for the Marketing major – PTIT Hanoi – concluded in a solemn, positive, and successful atmosphere. This is not only a memorable milestone in students’ academic journey but also affirms the quality of training and the readiness of young Marketing talent in the digital era.
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POSTS AND TELECOMMUNICATIONS INSTITUTE OF TECHNOLOGY
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