After nearly four years of study and personal development, the Undergraduate Thesis Defense Ceremony marks a significant milestone in the academic journey of Marketing students at the Posts and Telecommunications Institute of Technology (PTIT).
The 2026 Undergraduate Thesis Defense Ceremony was held on July 3-4, 2026, at PTIT’s Hanoi campus, with the participation of nearly 250 Marketing students from the D22 cohort (2022-2026), along with representatives from numerous partner companies who worked closely with students throughout their research projects. The involvement and evaluation of industry representatives not only ensured the practical relevance of the research topics but also highlighted the strong collaboration between the university and businesses. It also provided students with valuable professional feedback and real-world perspectives from the labor market.
During the thesis defense, students from the Internet Marketing and Digital Marketing Data Analytics specializations presented the outcomes of their research. By identifying marketing challenges faced by businesses, they proposed practical and feasible solutions to help companies address their marketing needs.The internship and thesis experience not only gave students early exposure to the business environment but also strengthened their problem-solving abilities, market analysis skills, communication, and professional working practices. This event clearly reflects PTIT’s educational philosophy of combining academic learning with practical industry experience.
The ceremony concluded in a joyful atmosphere and was a great success. Several participating business representatives commented that PTIT Marketing students demonstrated strong practical thinking, clear analytical abilities, and highly feasible solutions that companies could consider implementing in their future marketing strategies. We would like to express our sincere gratitude to all partner companies for welcoming and mentoring our students, creating valuable opportunities for 239 Marketing students to gain real-world experience and successfully complete their graduation theses.
We also extend our heartfelt appreciation to our thesis supervisors for their dedication, patience, and continuous guidance throughout the students’ research journey. Our sincere thanks go to the leadership of the Institute of Post and Telecommunication Economics and the Posts and Telecommunications Institute of Technology for their unwavering support and commitment to creating the best possible learning environment, enabling students to develop comprehensively and confidently embark on the next chapter of their careers.
Once again, congratulations on the successful completion of the 2026 Undergraduate Thesis Defense Ceremony for the Marketing Program at the Posts and Telecommunications Institute of Technology!
