1. Overview
The Marketing Department, Institute of Post and Telecommunications Economics, maintains and continuously expands a strong network of partnerships with domestic and international enterprises. These collaborations aim to enhance educational quality, bridge academic knowledge with industry practice, and increase career opportunities for students.
Industry engagement activities are implemented in alignment with labor market demands and constitute an important component of the Academy’s quality assurance system.
2. Industry Partners
The Department has established cooperative relationships with organizations across various sectors, including:
- Telecommunications and Information Technology
- Finance and Banking
- E-commerce
- Retail
- Logistics
- Education
- Healthcare
- Government agencies and research institutions
3. Forms of Collaboration
Collaboration between the Department and industry partners is implemented through a variety of activities and initiatives.
Internship and Recruitment
- Providing internship opportunities for students
- Co-organizing career fairs and recruitment events
- Recruiting graduates for full-time positions
Teaching and Training Activities
- Industry experts delivering guest lectures and specialized courses
- Organizing seminars, workshops, and talk shows
- Sharing practical professional experiences and industry insights
Curriculum Development and Review
- Providing feedback on curriculum content
- Participating in curriculum advisory boards
- Recommending essential competencies and professional skills required by employers
Industry Projects and Experiential Learning
- Engaging students in real-world business projects
- Organizing competitions, hackathons, and project-based learning activities
- Collaborating on research and technology transfer initiatives
Examples of collaborative activities include:
- Competitions with industry professionals serving as mentors
- Career orientation seminars and internship placement programs
4. The Role of Industry in Education
Industry partners play a vital role in the educational process by:
- Contributing to the development of program learning outcomes
- Assessing student competencies and training quality
- Participating in curriculum improvement and enhancement processes
- Supporting the creation of practice-oriented learning environments
5. Opportunities for Students
Through the Department’s industry partnership network, students have opportunities to:
- Undertake internships at reputable organizations
- Gain exposure to real-world working environments
- Develop professional and soft skills
- Secure employment shortly after graduation
6. Key Collaborative Activities
The Department regularly organizes collaborative activities with industry partners, including:
- Job Fairs
- Industry-focused seminars and workshops
- Mentoring and career guidance programs
- Professional competitions and real-world projects
7. Collaboration Outcomes
Industry collaboration has generated significant positive outcomes for both students and the academic program.
Based on the Academy’s 2025 graduate survey, Marketing graduates demonstrate strong employability and are able to secure employment within a relatively short period after graduation.
Graduate Employment Outcomes
- Employment rate within 3 months after graduation: 82.2%
- Employment rate within 6 months after graduation: approximately 85%
- Employment rate within 12 months after graduation: approximately 93%
- Percentage of graduates working in positions directly related or closely related to their field of study: approximately 82%
Graduates are consistently evaluated as possessing skills that align well with workplace requirements.
Average Starting Salary
- Average starting salary: VND 8-12 million per month
- High-performing graduates may achieve: VND 15-20 million per month
The above figures are for reference only and may vary depending on job position, employer, and individual capabilities.
Common Career Paths for Graduates
Marketing graduates pursue a wide range of professional roles, including:
- Marketing Specialist
- Digital Marketing Specialist
- Marketing Campaign Analyst
- Market Research Specialist
- Market Research and Analysis Specialist
- SEO Specialist (Search Engine Optimization)
- Web Analytics Specialist
- E-commerce Specialist
- Customer Insight Analyst
- Social Media Marketing (SMM) Analyst
- Marketing Technologist
- Marketing Strategy Analyst
- Marketing Database Analyst
- Marketing Data Analyst
- Business Analytics Specialist
- Marketing Communications Specialist
- Online Marketing Specialist
- Public Relations and Event Management Specialist
Further Education
- Percentage of graduates pursuing postgraduate studies: approximately 10%
- Study options include domestic postgraduate programs and international study abroad opportunities
Graduate Employment Destinations
The Department’s industry partnership network continues to expand, and graduates are currently employed by numerous reputable organizations, including:
- Financial, banking, and insurance groups
- Domestic and international retail and e-commerce enterprises
- Leading organizations in logistics, education, e-commerce, and retail
- Start-up companies and entrepreneurial ventures
8. Commitment to Partnership Development
The Marketing Department, Institute of Post and Telecommunications Economics, is committed to:
- Expanding its network of industry partners
- Increasing industry participation in educational activities
- Enhancing the quality of practice-oriented education
- Better meeting the evolving needs of the labor market
