LIST OF PAPERS PUBLISHED IN DOMESTIC JOURNAL:
| No. | Article Title | Journal / Publication Details | Author(s) | Department | Year |
|---|---|---|---|---|---|
| 1 | The Effect of Destination Envy on Tourists’ Destination Choice Intention: A Social Comparison Theory Perspective | Journal of Economics and Business, 6(1), 133–140 | Le Bao Ngoc & Pham Long Chau | Marketing | 2026 |
| 2 | Consumers’ E-Waste Recycling Intention: The Moderating Role of Perceived Informal Recycling | Journal of Trade Science, No. 213, 33–50 | Le Bao Ngoc | Marketing | 2026 |
| 3 | The Effect of Destination Envy on Tourists’ Destination Choice Intention: A Social Comparison Theory Perspective | Journal of Economics and Business; ISSN 2734-9845; ISSN 2815-5858 | Pham Long Chau & Le Bao Ngoc | Marketing | 2026 |
| 4 | Unlocking Students’ Continuance Intention to Use Generative AI for Educational Purposes: The Dual Role of Habit | Journal of Trade Science, 1–21 (2026-02-05) | Nguyen Hoang Giang | Marketing | 2026 |
| 5 | Structural Determinants of Youth Unemployment in ASEAN: The Role of Economic Policy Uncertainty, Foreign Direct Investment, and Infrastructure Development | VNU Journal of Economics and Business, Vol. 6, No. 2 (2026), pp. 117–124 | Nguyen Thi Hong | Marketing | 2026 |
| 6 | Factors Influencing Individuals’ Household Waste Sorting Intention: A Proposed Research Model and Hypotheses | Economy and Forecast Review, No. 04, February 2025, pp. 440–443 | Le Bao Ngoc | Marketing | 2025 |
| 7 | The Effects of Personal and Cultural Values on Generation Z’s Intention to Purchase Second-Hand Fashion in Hanoi: The Moderating Role of Frugal Identity | Journal of Trade Science, No. 198, pp. 75–97 | Le Bao Ngoc | Marketing | 2025 |
| 8 | Adverse Factors Affecting Intention to Visit Traditional Craft Villages in Hanoi | Economy and Forecast Review | Nguyen Thi Phuong Dung | Marketing | 2025 |
| 9 | The Effects of Brand Attitude, Brand Perception, and Emotions Evoked by Sponsored Music Programs on Purchase Intention toward Sponsors’ Products | Journal of Economics and Finance | Nguyen Thi Phuong Dung | Marketing | 2025 |
| 10 | Marketing Strategies to Attract Public–Private Partnership Projects in the Environmental Sector in Hanoi | Economy and Forecast Review, ISSN 1859-4972 | Dau Xuan Dat | Marketing | 2025 |
| 11 | State Management of Airline Catering Service Business Activities in Vietnam | Economy and Forecast Review, ISSN 1859-4972 | Bui Nghia Dung | Marketing | 2025 |
| 12 | Relationships among Destination Attributes, Similarity, Subjective Norms, and Destination Choice Intention: Evidence from Phu Quoc | Culture and Arts Journal, ISSN 0866-8655 | Pham Long Chau | Marketing | 2025 |
| 13 | Factors Affecting University Students’ Online Entrepreneurial Intentions and Behaviors at Selected Universities in Hanoi | Journal of Finance and Accounting Research, ISSN 1859-4093 | Pham Long Chau | Marketing | 2025 |
| 14 | Analysis of Objective Multiple-Choice Test Data Using ConQuest Software | Journal of Psychology and Education, ISSN 2734-9217, Vol. 31, No. 07, Part 2, July 2025, pp. 343–349 | Nguyen Thi Thoa | Marketing | 2025 |
| 15 | The Impact of Influencer Marketing on Instagram and TikTok on Brand Loyalty and Purchase Intention in Vietnam’s Cosmetics Industry | Asia-Pacific Economic Review, ISSN 0868-3808 | Nguyen Mai Linh | Marketing | 2025 |
| 16 | Factors Influencing Players’ Intention to Purchase Virtual Goods in Massively Multiplayer Online Games in Vietnam | Economy and Forecast Review, ISSN 1859-4972 | Vu Viet Tien | Marketing | 2025 |
| 17 | The Effects of Influencer Attributes on Intention to Enroll in Online Courses in Vietnam | Journal of Economics and Finance, ISSN 2734-9365 | Pham Thi Thai Quynh & Tran Thanh Huong | Marketing | 2025 |
| 18 | The Effect of Social Media eWOM on Generation Z’s Intention to Choose Coffee Shops in Hanoi | Journal of Economics and Finance, ISSN 2734-9365 | Pham Thi Thai Quynh & Nguyen Bao Ngoc | Marketing | 2025 |
| 19 | Why Young Consumers Choose Second-Hand Clothes: Insights from Long-Term Orientation and Personal Values | VNU University of Economics and Business, 5(2), 109–109 | Nguyen Hoang Giang & Le Bao Ngoc | Marketing | 2025 |
| 20 | The Effects of Influencer Attributes on Intention to Enroll in Online Courses in Vietnam | Journal of Economics and Finance, ISSN 2734-9365 | Pham Thi Thai Quynh & Tran Thanh Huong | Marketing | 2025 |
| 21 | The Effect of Social Media eWOM on Generation Z’s Intention to Choose Coffee Shops in Hanoi | Journal of Economics and Finance, ISSN 2734-9365 | Pham Thi Thai Quynh & Nguyen Bao Ngoc | Marketing | 2025 |
| 22 | Factors Affecting Young Consumers’ Intention to Play Mobile Games in Hanoi | Economy and Forecast Review (Online Edition) | Nguyen Bao Ngoc | Marketing | 2025 |
| 23 | Relationships among Customer Experience, Trust, Satisfaction, and Loyalty: Evidence from Selected Fashion Brands in Hanoi | Asia-Pacific Economic Review, No. 1 (692), October 2025, ISSN 0868-3808 | Truong Dinh Trang | Marketing | 2025 |
| 24 | Generation Z Consumers’ Intention to Choose Dining Venues: The Roles of Electronic Word-of-Mouth and Similarity | Journal of Asian Business and Economic Studies (JABES), 35(2), 101–115 | Le Bao Ngoc | Marketing | 2024 |
| 25 | Purchasing Behavior toward Energy-Efficient Home Appliances: The Mediating Roles of Green Value and Green Trust | Journal of Economics, Law and Banking, 268(9), 85–100 | Le Bao Ngoc | Marketing | 2024 |
| 26 | Customer Citizenship Behavior in E-Commerce: The Mediating Roles of Relationship Commitment and Trust | Journal of Trade Science, No. 191, pp. 44–61 | Le Bao Ngoc | Marketing | 2024 |
| 27 | The Effect of Celebrity Endorsement on Consumers’ Attitudes and Purchase Intention toward Vegan Cosmetics | Economy and Forecast Review, No. 13, July 2024 (879), pp. 86–89 | Le Bao Ngoc | Marketing | 2024 |
| 28 | University Students’ Continuance Intention to Use ChatGPT for Learning Purposes: The Moderating Role of Cognitive Load | Journal of Asian Business and Economic Studies (JABES), 35(8), 57–72 | Le Bao Ngoc | Marketing | 2024 |
| 29 | Commitment and Trust in E-Government Customer Citizen Behavior | Finance and Accounting Research, ISSN 2588-1493 | Nguyen Hoang Giang | Marketing | 2024 |
| 30 | Customer Citizenship Behavior in E-Commerce: The Mediating Roles of Relationship Commitment and Trust | Journal of Trade Science, No. 191, July 2024, ISSN 1859-3666 | Nguyen Hoang Giang | Marketing | 2024 |
| 31 | University Students’ Continuance Intention to Use ChatGPT for Learning Purposes: The Moderating Role of Cognitive Load | Journal of Asian Business and Economic Studies, ISSN 1859-1124 | Nguyen Hoang Giang | Marketing | 2024 |
| 32 | Testing Differences in Customer Visits to Mobile World Retail Chain Stores across Selected Areas in Hanoi | Asia-Pacific Economic Review | Nguyen Thi Phuong Dung | Marketing | 2024 |
| 33 | The Customer Journey for Music Products in Vietnam | Economy and Forecast Review, ISSN 2734-9365 | Nguyen Thi Hoang Yen | Marketing | 2024 |
| 34 | Factors Affecting Hanoi Residents’ Intention to Use Online Public Services | Asia-Pacific Economic Review, ISSN 0868-3808 | Nguyen Thi Hoang Yen | Marketing | 2024 |
| 35 | Applying the Product–Process Matrix to Vietnamese Textile and Garment Enterprises in the Context of Digital Transformation | Asia-Pacific Economic Review, ISSN 0868-3808 | Dau Xuan Dat | Marketing | 2024 |
| 36 | Solutions to Promote Retail Chain Business Development among Vietnamese Fashion Enterprises | Economy and Forecast Review, ISSN 1859-4972 | Dau Xuan Dat | Marketing | 2024 |
| 37 | Trade Development in Vietnam’s North Central Region in the Current Context | Asia-Pacific Economic Review, ISSN 0868-3808 | Nguyen Thi Thu Thao | Marketing | 2024 |
| 38 | Applying the Product–Process Matrix to Vietnamese Textile and Garment Enterprises in the Context of Digital Transformation | Asia-Pacific Economic Review, ISSN 0868-3808 | Nguyen Thi Thu Thao | Marketing | 2024 |
| 39 | Solutions to Promote Retail Chain Business Development among Vietnamese Fashion Enterprises | Economy and Forecast Review, ISSN 1859-4972 | Nguyen Thi Thu Thao | Marketing | 2024 |
| 40 | A Research Model of Factors Affecting Digital Transformation in Vietnamese Enterprises | Finance Journal | Nguyen Ngoc Anh | Marketing | 2024 |
| 41 | Generation Z’s Intention to Consume Digital Content in Vietnam | Journal of Finance and Accounting Research, ISSN 1859-4093, No. 270, August 2024 | Tran Thanh Huong | Marketing | 2024 |
| 42 | Testing Differences in the Number of Customers Visiting Mobile World Retail Chain Stores across Selected Areas in Hanoi | Asia-Pacific Economic Review, ISSN 0868-3808 | Bui Nghia Dung | Marketing | 2024 |
| 43 | University Students’ Continuance Intention to Use ChatGPT for Learning Purposes: The Moderating Role of Cognitive Load | Journal of Asian Business and Economic Studies, No. 8 (2024), 57–72 | Le Bao Ngoc & Nguyen Hoang Giang | Marketing | 2024 |
| 44 | Customer Citizenship Behavior in E-Commerce: The Mediating Roles of Relationship Commitment and Trust | Journal of Trade Science, No. 191/2024, 44–61 | Nguyen Hoang Giang & Le Bao Ngoc | Marketing | 2024 |
| 45 | A Proposed Research Model on the Role of Influencer Marketing in Consumers’ Livestream Shopping Behavior in Vietnam | Economy and Forecast Review, No. 12, June 2024 | Nguyen Hoang Giang | Marketing | 2024 |
| 46 | Exploring Vietnamese Consumers’ Willingness to Pay for Electric Vehicles (EVs): The Roles of Brand Competence, Brand Attitude, and Perceived Brand Love | Journal of Finance & Accounting Research, No. 03 (28)/2024, 78–82 | Nguyen Hoang Giang | Marketing | 2024 |
| 47 | The Theory of Planned Behavior and Factors Affecting Young Consumers’ Intention to Choose Cafés | Asia-Pacific Economic Review, ISSN 0868-3808, No. 671, November 2024 | Nguyen Viet Dung | Marketing | 2024 |
| 48 | Influencer Marketing and Appropriate Consumer Behavior: A Study of Generation Z Consumers in Vietnam | Asia-Pacific Economic Review, ISSN 0868-3808 | Truong Dinh Trang | Marketing | 2024 |
