The Department of Marketing respectfully announces and calls for lecturers, researchers, graduate students, and undergraduates to submit papers for “The 5th International Conference on Marketing in the Connected Age (MICA-2026)”.

MICA-2026 is co-organized by the University of Finance – Marketing (UFM), University of Economics – The University of Da Nang, National Economics University, Banking Academy, Posts and Telecommunications Institute of Technology (PTIT), and Ho Chi Minh City University of Economics and Finance. The conference will be held in a hybrid format (both offline and online) on November 6, 2026, in Ho Chi Minh City.

Theme of MICA-2026:

“Green and Digital Transformation in Marketing: Towards Sustainable Consumption and Responsible Growth”

The conference focuses on prominent research trends such as:

  • Digital transformation and AI in sustainable marketing

  • Green consumer behavior

  • Brand communication and ESG

  • Social Media, Influencer Marketing

  • Digital Consumer Engagement

  • Responsible marketing in the digital age

Important Dates:

  • 📌 Paper Submission Deadline: September 4, 2026

  • 📌 Notification of Acceptance: October 2, 2026

  • 📌 Conference Date: November 6, 2026

Special Note: PTIT students and lecturers will be granted a preferential registration fee designated for co-organizing institutions: 1,000,000 VND/person.

Accepted papers will be published in the conference proceedings with an ISBN and will have the opportunity to be recommended for publication in the Journal of Finance – Marketing Research under a fast-track review process.

  • 📩 Submit papers to: mica@ufm.edu.vn

  • 🌐 Conference Website: MICA-2026 Official Website

  • 📄 Paper Template: MICA-2026 template

The Organizing Committee highly encourages lecturers, graduate students, and undergraduates interested in Marketing, Communications, Consumer Behavior, and Digital Transformation to actively submit papers and spread this conference information throughout the academic community.

POSTS AND TELECOMMUNICATIONS INSTITUTE OF TECHNOLOGY

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  • Ho Chi Minh City Campus: 11 Nguyen Dinh Chieu, Sai Gon Ward, Ho Chi Minh City.

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  • Ngoc Truc Training Facility: Alley 33, Dai Mo Road, Duong Noi Ward, Hanoi.

  • Ho Chi Minh City Training Facility: 97 Man Thien Road, Tang Nhon Phu Ward, Ho Chi Minh City.

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