In a rapidly evolving digital media landscape, the PR industry stands at a crossroads of breakthroughs and obstacles. Will AI replace humans in the PR field? What skills do students need to adapt to today’s labor market? How can one make a lasting impression on recruiters in the digital age?

To help Public Relations students better understand career trends and build suitable development roadmaps, the Department of Marketing is organizing the talkshow “PR IN THE DIGITAL ERA: OPPORTUNITIES AND CHALLENGES.” This program offers students the chance to gain practical insights into the PR-Marketing-Communications industry through sharing from experienced experts.

Featured Speakers

The talkshow features participation from lecturers and experts from the Post and Telecommunications Institute of Technology (PTIT):

  • Ms. Nguyen Thi Thoa (MBA) – Lecturer in the Department of Marketing with over 11 years of hands-on experience in Marketing and Communications. She currently collaborates on media projects with the EVN Group and serves as a startup consultant at FPT University.

  • Ms. Giang Hong (M.A.) – CEO of Roseway Academy, English Editor/MC at Hanoi Radio and Television Broadcasting, and a visiting lecturer in Journalism and Communications at major universities such as FTU, FPT, USSH, and AJC.

Program Highlights

During the program, students will:

  • Receive real-world updates on the PR industry in the digital age.

  • Explore essential skills for personal and professional growth.

  • Receive guidance on building CVs and personal profiles to secure internships and jobs.

  • Engage in direct Q&A sessions with speakers to clarify career orientations.

The talkshow “PR IN THE DIGITAL ERA: OPPORTUNITIES AND CHALLENGES” promises to be a standout event for Public Relations students in 2026, delivering practical knowledge and career-shaping value in a constantly changing media environment.

In the digital era, PR professionals must not only be creative but also proficient in applying AI, utilizing data-driven thinking, and mastering multi-platform media management. Thank you to all the students who participated and brought forth such engaging questions. We hope the program provided a clearer perspective on the PR industry and your future career journey.

TALKSHOW: PR IN THE DIGITAL ERA – OPPORTUNITIES AND CHALLENGES

  • Learn more about The Verlume PR at:

    • Official Fanpage: The Verlume PR

    • Email: theverlumepr.ptit@gmail.com

  • Contact Information:

    • 0947528382 (Ms. Linh)

    • 0358123201 (Ms. Ly)

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