Posts and Telecommunications Institute of Technology

FACULTY OF MARKETING

LIST OF PAPERS PRESENTED AT THE 2025 INTERNATIONAL CONFERENCE:

No Year Title Authors Department Conference name Organizational unit ISBN Research Area
1 2023 An integrated model of the consumer perceived value and the knowledge-attitude-behavior model to explain purchase intention of energy-efficient home appliances in Vietnam Le Bao Ngoc Marketing The 4th International Conference on Commerce and Distribution (CODI 2023) Da Nang Publishing House Economics
2 2024 Exploring the influence of social media and destination image on tourist destination choice behavior: A Vietnamese perspective Le Bao Ngoc Marketing Advances in Global Business Research (AGBA 2024) Academy for Global Business Advancement ISSN 1549-9332 Economics
3 2024 Understanding the effect of perceived value dimensions on customer loyalty toward energy-efficient appliances Le Bao Ngoc Marketing 5th International Scientific Conference on “Trade and Distribution” (CODI 2024) School of Economics – University of Da Nang Economics
4 2024 Water conservation attitude and behaviour in Vietnam Le Bao Ngoc Marketing Australian and New Zealand Marketing Academy Conference (ANZMAC 2024) ANZMAC Economics
5 2025 Understanding energy-saving behavior: The role of consumer identities Le Bao Ngoc Marketing 2nd International Conference on “Green solutions and Emerging Technologies for Sustainability” (GSETS 2025) GSETS Economics
6 2025 The influence of cultural values and personal values on Generation Z’s purchase intention of second-hand clothing products: An empirical study from Asian consumers’ perspective Le Bao Ngoc Marketing 7th Euro-Mediterranean Conference for Environmental Integration (EMCEI-2025) EMCEI Economics
7 2025 Key determinants of energy-saving behaviors Le Bao Ngoc Marketing Australian and New Zealand Marketing Academy Conference (ANZMAC 2025) ANZMAC Economics
8 2024 Exploring influence of electronic word of mouth on visit intention among Gen Y travellers Pham Long Chau Marketing 7th International Conference on Contemporary Issues in Economics, Management and Business (7th CIEMB 2024) Trường Đại học Kinh tế Quốc dân (NEU) Economics
9 2025 Nghiên cứu Bộ tiêu chuẩn đánh giá chương trình đào tạo AUN-QA phiên bản 4.0 và đề xuất áp dụng cho Việt Nam Nguyen Thi Thoa Marketing International Scientific Conference “Psychology and Education in the Digital Era” 978-632-02-0060-3 Education
10 2025 Truyền thông chính sách bình đẳng giới trong các doanh nghiệp công nghệ thông tin tại Việt Nam Nguyen Thi Thoa Marketing International Scientific Conference “Gender Equality and the Role of Women in Sustainable Development in Asia” Economics
11 2025 The Stimulus-Organism-Response (S-O-R) Model applied to Multisensory Marketing and Revisit Intention in Informal Learning and Working Spaces Nguyen Viet Dung Marketing International Conference on Multidisciplinary Research (ICMR 2025): Innovation, Sustainability, and Human Development in the Age of Artificial Intelligence ICMR 978-623-608-840-3 Economics