The scientific research capabilities of PTIT Marketing students continue to be recognized as a research project by the major’s students was invited to be presented at the ICSEED 2026 International Conference (The 22nd International Conference on Socio-Economic and Environmental Issues in Development), co-organized by the National Economics University and Khon Kaen University, Thailand.

With the research topic “The impact of peer pressure and fear of missing out (FOMO) on the intention to seek part-time jobs among students in Hanoi city”, the project focuses on analyzing the impact of peer pressure and FOMO psychology on the part-time job-seeking intentions of students in Hanoi. This is a highly topical subject, reflecting the changes in the behavior and psychology of the younger generation under the impacts of the social environment, while providing valuable perspectives from both academic and practical standpoints.

Congratulations to the author team Phan Quy Phuong Nam, Le Phuong Linh, and their advisor Dr. Pham Long Chau for contributing to affirming the academic capabilities, research spirit, and confidence in global integration of PTIT Marketing students.

This achievement further affirms the dynamic learning environment, applied research orientation, and ability to approach practical issues of PTIT Marketing students. Not only are they equipped with specialized knowledge, but students are also encouraged to participate in scientific research, develop critical thinking, and build the capacity to solve social problems through modern research methods.

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