The Public relations academic program (Marketing major) at the Posts and Telecommunications Institute of Technology aims to provide professional labor in the field of public relations capable of working in a dynamic, integrated, and highly digitalized business environment. The general goal of the program is to train bachelors with firm political qualities, ethics, consciousness, and social responsibility; possessing basic and updated knowledge of economics, socio-humanities, administration, marketing, and communication within an organization/enterprise; having in-depth, modern knowledge and skills in public relations, especially public relations activities in the digital environment, on digital media and platforms; having the ability to work independently, adapting quickly to specific tasks related to communication and public relations of an organization or enterprise in the context of digital technology development; having the capacity for self-study and fostering research to improve qualifications.