Dear Students, Alumni, Valued Enterprises, and Faculty Members/ Scientists,
On behalf of the Faculty of Marketing at the Institute of Posts and Telecommunications Economics, we would like to extend our warmest greetings and respects to you all.
With a core commitment to continuously enhancing educational quality and dynamically adapting to the rapid advances of the digital era and the evolving demands of the labour market, the Faculty of Marketing has recently reviewed, systematically restructured, and officially updated the Marketing Curriculum for the 2025 Version (applied for the 2025 curriculum onwards)
This strategic improvement process has been successfully accomplished thanks to your invaluable partnership, dedication, and constructive feedback gathered through our recent surveys, interviews, and specialised workshops. The Faculty of Marketing highly values and would like to express our deepest gratitude for your heartfelt contributions.
Your feedback has been rigorously analysed and translated by our team into a comprehensive framework of systematic changes across three core levels:
- Programme Learning Outcomes (PLOs): Transitioning from 06 PLOs (2023) to 07 PLOs (2025), whilst introducing a concrete Performance Indicator (PI) layer and an I-R-E-A curriculum map to optimize the measurement of student capabilities.
- Curriculum Structure & Modules: Adjusting the total volume to 129 credits, introducing and upgrading highly relevant modules such as Digital Marketing, Content Creation and Development, Marketing Ethics, International Marketing, Social Marketing, Media Entrepreneurship, and transforming the traditional Graduation Thesis into a Graduate Capstone Project.
- Teaching, Learning & Assessment Methods: Strengthening project-based learning, real-world case studies, diversifying integrated assessment methods aligned with transparent evaluation Rubrics, and expanding direct corporate involvement.
To effectively close the quality feedback loop and ensure complete transparency regarding how your insights have shaped the new curriculum, the Curriculum Improvement Team is pleased to share the official Stakeholder Feedback Report on the Improvement Results of the Marketing Curriculum.
You are cordially invited to access and review the detailed report via the following link: Report
The Faculty of Marketing looks forward to your continued support, partnership, and invaluable feedback in our upcoming development cycles to ensure sustainable value for our students and the wider community.
Yours sincerely,
FACULTY OF MARKETING – INSTITUTE OF POSTS AND TELECOMMUNICATIONS ECONOMICS
