Posts and Telecommunications Institute of Technology

FACULTY OF MARKETING

LIST OF PAPERS PRESENTED AT THE 2025 DOMESTIC CONFERENCE:

No. Year Paper Title Author(s) Department Conference Organizing Institution ISBN Evaluation Field
1 2018 The Effects of Price and Service Quality on Customer Satisfaction and Loyalty toward Mobile Telecommunications Services in Hanoi Nguyen Binh Minh Marketing National Scientific Conference “Partnering with Enterprises toward Sustainable Development” Hanoi 978-604-971-289-0 Economics
2 2018 The Impact of Exports on Firm Productivity in Vietnam Nguyen Binh Minh Marketing International Conference on Sustainable Economic and Business Development in the Context of Globalization (SEDBM 2018) — 978-090-08-2207-0 Economics
3 2019 The Mediating Role of Perceived Usefulness in the Relationships between Online Trust, Perceived Ease of Use, and E-Wallet Behavioral Intention Nguyen Binh Minh, Nguyen Bao Ngoc Marketing International Scientific Conference “Digital Business and Marketing in the Era of Globalization” National Economics University — Economics
4 2019 Social Media Advertising and Factors Influencing Green Consumption Intention in Hanoi Nguyen Bao Ngoc, Nguyen Binh Minh Marketing Scientific Conference on the Management of Business Activities through Social Media in Hanoi National Economics University — Economics
5 2019 Service Quality and Customer Satisfaction with Domestic Travel Services Nguyen Binh Minh, Nguyen Bao Ngoc, Nguyen Viet Dung Marketing Conference on Sustainable Economic and Business Development in the Context of Globalization (SEDBM 2019) Academy of Finance — Economics
6 2020 The Use of Open-Source Software in Teaching Probability and Statistics at Vietnamese Universities: Current Practices and Proposed Solutions Nguyen Kieu Linh Marketing 6th National Conference on Probability and Statistics: Research, Applications, and Teaching Can Tho — Economics
7 2021 The Role of Influencers in TikTok Purchase Intention: Evidence from Hanoi Nguyen Bao Ngoc, Nguyen Binh Minh Marketing 2021 National Scientific Conference “Scientific and Technological Solutions and Socio-Economic Development toward Sustainable Development Goals” University of Economics – Technology for Industries — Economics
8 2023 The Effects of University-Related Factors on Willingness to Pay Tuition Fees Nguyen Thi Phuong Dung Marketing National Scientific Conference “Marketing and Business in the New Context” — — Economics
9 2024 IT Factors Influencing the Success of Contract Logistics Tenders: A Case Study of Third-Party Logistics Providers in Vietnam Pham Long Chau Marketing 4th National Scientific Conference on Logistics and Supply Chain Management in Vietnam Vietnam Maritime University — Economics
10 2024 The Effects of Needs and Satisfaction on Citizenship Behavior in the E-Government Environment for Sustainable Economic Growth Nguyen Hoang Giang Marketing National Conference “Vietnam’s Economy in 2023 and Prospects for 2024: Stimulating Aggregate Demand for Economic Growth in the New Context” — — Economics
11 2025 Promoting Innovative Entrepreneurship in Universities: International Experiences and Lessons for Vietnam Dau Xuan Dat, Nguyen Thi Thu Thao Marketing National Scientific Conference “The Impact of the New Context on the Implementation of Vietnam’s Socio-Economic Development and International Integration Strategies and Policies” — — Economics
12 2025 The Effects of Trust and Personal Data Ownership on Intention to Use Packaging Return Platforms in Vietnam Nguyen Thi Phuong Dung Marketing National Scientific Conference “The Current State of Circular Economy Development in the Context of Digital Transformation in Vietnam” — 978-632-00-2639-5 Economics