INTERNATIONAL JOURNALS PUBPLICATION
INTERNATIONAL JOURNAL ARTICLES
| No. | Year | Title | Authors | Department | International / Domestic | Journal / Conference | Scopus ID | Journal Classification | Quartile (Q1–Q4) | Vol. | Pp. | No. | IF | Citations |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2024 | The Impact of Perceived Value on Consumers’ Positive Word-of-mouth Intention Toward Energy-efficient Appliances | Le Bao Ngoc | Department of Marketing | International | International Journal of Energy Economics and Policy | 2146-4553 | Scopus | Q2 | 14 | 383–393 | 2 | 1.8 | 4 |
| 2 | 2024 | Food vloggers and their content: Understanding pathways to consumer impact and purchase intentions | Le Bao Ngoc | Department of Marketing | International | Journal of Trade Science | 2634-5641 | International Journal (Emerald) | — | 12 | 117–133 | 2 | — | 2 |
| 3 | 2024 | Source credibility of beauty vloggers and consumer purchases of vegan cosmetics: The mediating role of cognitive and affective attitude | Le Bao Ngoc | Department of Marketing | International | Innovative Marketing | 1814-2427 | ESCI; Scopus | Q2 | 20 | 14–27 | 3 | 1.4 | 3 |
| 4 | 2024 | Understanding female students’ entrepreneurial intentions: gender inequality perception as a barrier and perceived family support as a moderator | Le Bao Ngoc | Department of Marketing | International | Journal of Entrepreneurship in Emerging Economies | 2053-4604 | ESCI; Scopus | Q1 | 14 | 142–163 | 1 | 3.5 | 5 |
| 5 | 2024 | The influence of utilitarian and hedonic value on customer satisfaction and repurchase intention in e-commerce | Le Bao Ngoc | Department of Marketing | International | VNU Journal of Economics and Business | 2734-9845 | International Journal (English-Language) | — | 4 | 96–107 | 4 | — | 1 |
| 6 | 2024 | A Review of Network Financial Recovery and Its Regulatory Applications in Financial Systematic Risk Regulations | Pham Thi Thai Quynh | Department of Marketing | International | Cuadernos de Economía | 0210-0266 | Scopus | Q2 | 47 | — | 133 | — | 1 |
| 7 | 2024 | Regulatory impact of a governmental approach for artificial intelligence technology implementation in Vietnam | Pham Thi Thai Quynh | Department of Marketing | International | Journal of Infrastructure, Policy and Development | 2572-7923 | ESCI; Scopus | Q2 | 8 | — | 11 | 1.0 | 1 |
| 8 | 2024 | Implications of critical success factors for digital transformation in Vietnam using a hybrid neutrosophic analytic hierarchy process | Pham Thi Thai Quynh | Department of Marketing | International | International Journal of Sustainable Engineering | 1939-7038 | ESCI; Scopus | Q1 | 17 | — | 1 | 2.1 | 2 |
| 9 | 2024 | Evaluating the process of implementing digital transformation in Vietnamese universities | Pham Thi Thai Quynh | Department of Marketing | International | Journal of Infrastructure, Policy and Development | 2572-7923 | ESCI; Scopus | Q2 | 8 | — | 15 | 1.0 | 1 |
| 10 | 2024 | Revisiting the relationship between source credibility and impulsive buying in livestreaming commerce: A serial mediation and moderated model | Le Bao Ngoc; Nguyen Hoang Giang | Department of Marketing | International | Lecture Notes in Networks and Systems (Springer) | 2367-3370 | Scopus | Q4 | 1004 | 1004–1015 | — | — | 1 |
| 11 | 2024 | The Bidirectional Relationship between Objective and Subjective Knowledge: Applying the Heuristic-systematic Model in Vietnamese Mobile Banking | Nguyen Thi Hoang Yen | Department of Marketing | International | Journal of Information Technology Applications & Management | 2508-1209 | International Journal | — | 31 | 45–62 | 2 | — | 1 |
| 12 | 2024 | Determinants of consumer purchase intention toward inconspicuous luxury products: An empirical study in Vietnam | Nguyen Bao Ngoc | Department of Marketing | International | Journal of Finance and Accounting Research | 2617-2232 | International Journal | — | — | — | — | — | 1 |
| 13 | 2024 | Exploring the Vietnamese consumers’ willingness to pay for electric vehicle (EV): the roles of brand competence, brand attitude and perceived brand love | Nguyen Hoang Giang | Department of Marketing | International | Journal of Finance & Accounting Research | 2617-2232 | International Journal | — | — | 78–82 | 03 (28) | — | 0 |
| 14 | 2024 | Commitment and trust in e-government customer citizen behavior | Nguyen Hoang Giang | Department of Marketing | International | Finance and Accounting Research | 2588-1493 | International Journal | — | — | — | — | — | 0 |
| 15 | 2025 | Exploring the drivers of customer loyalty for energy-efficient home appliances | Le Bao Ngoc | Department of Marketing | International | Procedia Computer Science (Elsevier) | 1877-0509 | Scopus | Q2 | 253 | 541–550 | — | — | 1 |
| 16 | 2025 | Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category | Le Bao Ngoc | Department of Marketing | International | Journal of Trade Science | 2634-5641 | International Journal (Emerald) | — | 13 | 23–43 | 1 | — | 0 |
| 17 | 2025 | Consumer purchases of energy-efficient appliances: A systematic literature review and research agenda | Le Bao Ngoc | Department of Marketing | International | Energy Efficiency | 1570-646X | SSCI; Scopus | Q2 | 18 | 1–32 | 29 | 2.8 | 2 |
| 18 | 2025 | Why young consumers choose second-hand clothing: Insights from long-term orientation and personal values | Le Bao Ngoc; Nguyen Hoang Giang | Department of Marketing | International | VNU Journal of Economics and Business | 2734-9845 | International Journal (English-Language) | — | 5 | 109–117 | 2 | — | 1 |
| 19 | 2025 | Consumer buying intention in livestreaming commerce: An integrated model of socio-technical system theory and uses & gratifications theory | Le Bao Ngoc; Nguyen Hoang Giang | Department of Marketing | International | Pakistan Journal of Commerce and Social Sciences | 1997-8553 | Scopus | Q3 | 19 | 198–225 | 2 | — | 1 |
| 20 | 2025 | Understanding the effect of product reviews on YouTube on consumers’ intention to purchase electronic devices | Le Bao Ngoc | Department of Marketing | International | SAGE Open | 2158-2440 | SSCI; Scopus | Q1 | 15 | 1–15 | 3 | 2.0 | 1 |
| 21 | 2025 | Driving virtual goods purchases in Vietnam’s MMORPGs: A TAM-PERVAL model | Vu Viet Tien | Department of Marketing | International | International Journal of Innovative Research and Scientific Studies | 2617-6548 | Scopus | Q3 | 8 | 4828–4838 | 3 | — | 0 |
| 22 | 2025 | Unpacking the Enablers and Barriers to Digital Transformation in Vietnamese Logistics Companies: A Qualitative Analysis | Pham Thi Thai Quynh | Department of Marketing | International | International Journal of Innovative Research and Scientific Studies | 2617-6548 | Scopus | Q3 | — | — | — | — | 0 |
| 23 | 2025 | Artificial intelligence ethics in authoritarian Vietnam: governance, trust, and societal tensions | Pham Thi Thai Quynh; Tran Thanh Huong | Department of Marketing | International | Policy Design and Practice | 2574-1292 | ESCI; Scopus | Q1 | — | — | — | 2.1 | 0 |
| 24 | 2025 | Semiotics of algorithmic law in Vietnam: Decoding the digital transformation of legal texts and practices | Pham Thi Thai Quynh; Tran Thanh Huong | Department of Marketing | International | AI & Society | 1435-5655 | SSCI; Scopus | Q1 | — | — | — | 2.9 | 0 |
| 25 | 2025 | Evaluation of the Impact of Success Factors for Adopting Digital Technologies of Information and Communications Technologies Firms in Vietnam | Tran Thanh Huong | Department of Marketing | International | Cuadernos de Economía | 0210-0266 | Scopus | Q2 | — | — | — | — | 0 |
| 26 | 2026 | Factors affecting consumers’ energy curtailment behavior and purchases of energy-efficient appliances | Le Bao Ngoc | Department of Marketing | International | Journal of Retailing and Consumer Services | 0969-6989 | SSCI; Scopus | Q1 | 88 | 104504 | 104504 | 11.0 | 0 |
| 27 | 2026 | Enhancing consumers’ willingness to pay for energy-efficient appliances: The roles of perceived value, trust, and green self-identity | Le Bao Ngoc | Department of Marketing | International | Business Strategy and the Environment | 0964-4733 | SSCI; Scopus | Q1 | 35 | 5065–5080 | 4 | 12.5 | 0 |
| 28 | 2026 | Pathways to work engagement in university lecturers: The role of work-life enrichment and life-work enrichment | Le Bao Ngoc | Department of Marketing | International | Humanities and Social Sciences Letters | 2312-4318 | Scopus | Q3 | 14 | 415–431 | 2 | — | 0 |
| 29 | 2026 | Social networking sites engagement and purchase intention toward foreign brands: The mediating roles of multicultural experience and foreign brand love | Le Bao Ngoc | Department of Marketing | International | Acta Psychologica | 0001-6918 | SSCI; Scopus | Q1 | 267 | 107083 | 107083 | 2.1 | 0 |
| 30 | 2026 | Market orientation and competitive advantage in Vietnamese food processing enterprises: Exploring the moderating effect of digital orientation | Le Bao Ngoc | Department of Marketing | International | Advances in Decision Sciences | 2090-3359 | Scopus | Q3 | 30 | 48–84 | 4 | — | 0 |
| 31 | 2026 | Understanding the determinants of impulse buying behavior on TikTok shop livestream shopping among Generation Z in Hanoi | Le Bao Ngoc | Department of Marketing | International | Interdisciplinary Journal of Management Studies | 2345-3745 | Scopus | Q4 | 19 | 653–668 | 3 | — | 0 |
| 32 | 2026 | Motivating language and organizational citizenship behavior: the role of job satisfaction, affective commitment, and perceived voice opportunity | Le Bao Ngoc | Department of Marketing | International | Journal of Trade Science | 2634-5641 | International Journal (Emerald) | — | — | — | — | — | 0 |
| 33 | 2026 | Predicting virtual goods purchases in Vietnam’s MMOGs with a TAM-PERVAL model using PLS-SEM and ANN | Vu Viet Tien | Department of Marketing | International | Humanities and Social Sciences Communications | 2662-9992 | SSCI; Scopus | Q1 | 13 | 1–12 | 80 | 3.5 | 0 |
| 34 | 2026 | Unlocking students’ continuance intention to use generative AI for educational purposes: the dual role of habit | Nguyen Hoang Giang | Department of Marketing | International | Journal of Trade Science | 2634-5641 | International Journal (Emerald) | — | — | 1–21 | — | — | 0 |
| 35 | 2026 | The role of foreign direct investment and institutional quality in shaping the Environmental Kuznets Curve using System GMM and PMG estimators. | Nguyen Thi Hong | Department of Marketing | International | Discover Sustainability | 2662-9984 | ESCI; Scopus | Q1 | 7 | — | — | 2.6 | 0 |
| 36 | 2026 | Structural determinants of youth unemployment in ASEAN: The role of economics policy uncertainty, foreign direct investment, and infrastructure development. | Nguyen Thi Hong | Department of Marketing | International | VNU Journal of Economics and Business | 2734-9845 | International Journal (English-Language) | — | 6 | 117–124 | 2 | — | 0 |
