LIST OF ARTICLES PUBLISHED IN INTERNATIONAL JOURNALS IN 2025:
| STT | Year | Title | Authors | Faculty | Department | International / Domestic | Journal/ Conference | Scopus ID | Journal classification | Quartile (Q1–Q4) | Vol. | Pp. | No. | IF | Citations |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2024 | The Impact of Perceived Value on Consumers’ Positive Word-of-Mouth Intention Toward Energy-Efficient Appliances | Le Bao Ngoc | Department of Marketing – ERIPT | Department of Marketing | International | International Journal of Energy Economics and Policy | — | Scopus | Q2 | 14 | 383–393 | 2 | — | — |
| 2 | 2024 | Food Vloggers and Their Content: Understanding Pathways to Consumer Impact and Purchase Intentions | Le Bao Ngoc | Department of Marketing – ERIPT | Department of Marketing | International | Journal of Trade Science | — | — | — | 12 | 117–133 | 2 | — | — |
| 3 | 2024 | Source Credibility of Beauty Vloggers and Consumer Purchases of Vegan Cosmetics: The Mediating Role of Cognitive and Affective Attitude | Le Bao Ngoc | Department of Marketing – ERIPT | Department of Marketing | International | Innovative Marketing | — | ESCI; Scopus | Q2 | 20 | 14–27 | 3 | — | — |
| 4 | 2024 | Understanding Female Students’ Entrepreneurial Intentions: Gender Inequality Perception as a Barrier and Perceived Family Support as a Moderator | Le Bao Ngoc | Department of Marketing – ERIPT | Department of Marketing | International | Journal of Entrepreneurship in Emerging Economies | — | Scopus | Q1 | 14 | 142–163 | 1 | — | — |
| 5 | 2024 | The Influence of Utilitarian and Hedonic Value on Customer Satisfaction and Repurchase Intention in E-Commerce | Le Bao Ngoc | Department of Marketing – ERIPT | Department of Marketing | International | VNU Journal of Economics and Business | — | — | — | 4 | 96–107 | 4 | — | — |
| 6 | 2024 | A Review of Network Financial Recovery and Its Regulatory Applications in Financial Systematic Risk Regulations | Pham Thi Thai Quynh | Department of Marketing – ERIPT | Department of Marketing | International | Cuadernos de Economía | — | Scopus | Q2 | 47 | — | 133 | — | — |
| 7 | 2024 | Regulatory Impact of a Governmental Approach for Artificial Intelligence Technology Implementation in Vietnam | Pham Thi Thai Quynh | Department of Marketing – ERIPT | Department of Marketing | International | Journal of Infrastructure, Policy and Development | — | Scopus | Q2 | 8 | — | 11 | — | — |
| 8 | 2024 | Implications of Critical Success Factors for Digital Transformation in Vietnam Using a Hybrid Neutrosophic Analytic Hierarchy Process | Pham Thi Thai Quynh | Department of Marketing – ERIPT | Department of Marketing | International | International Journal of Sustainable Engineering | — | Scopus | Q1 | 17 | — | 1 | — | — |
| 9 | 2024 | Evaluating the Process of Implementing Digital Transformation in Vietnamese Universities | Pham Thi Thai Quynh | Department of Marketing – ERIPT | Department of Marketing | International | Journal of Infrastructure, Policy and Development | — | Scopus | Q2 | 8 | — | 15 | — | — |
| 10 | 2024 | The Bidirectional Relationship between Objective and Subjective Knowledge: Applying the Heuristic-Systematic Model in Vietnamese Mobile Banking | Nguyen Thi Hoang Yen | Department of Marketing – ERIPT | Department of Marketing | International | Journal of Information Technology Applications and Management | — | — | — | — | — | — | — | — |
| 11 | 2024 | Determinants of Consumer Purchase Intention Toward Inconspicuous Luxury Products: An Empirical Study in Vietnam | Nguyen Bao Ngoc | Department of Marketing – ERIPT | Department of Marketing | International | Journal of Finance and Accounting Research | — | — | — | — | — | — | — | — |
| 12 | 2025 | Revisiting the Relationship Between Source Credibility and Impulsive Buying in Livestreaming Commerce: A Serial Mediation and Moderated Model | Le Bao Ngoc; Nguyen Dac Thanh; Nguyen Minh Hien; Nguyen Van Huan | Department of Marketing – ERIPT | Department of Marketing | International | Lecture Notes in Networks and Systems | 2367-3370; 2367-3389 | Scopus | Q4 | 1205 | 1004–1015 | — | — | — |
| 13 | 2025 | Exploring the Drivers of Customer Loyalty for Energy-Efficient Home Appliances | Le Bao Ngoc | Department of Marketing – ERIPT | Department of Marketing | International | Elsevier Procedia Computer Science | — | Scopus Indexed | — | 253 | 541–550 | — | — | — |
| 14 | 2025 | Understanding How Perceived Value Enhances Consumer Loyalty Toward Energy-Efficient Appliances: The Role of Satisfaction and Product Category | Le Bao Ngoc | Department of Marketing – ERIPT | Department of Marketing | International | Journal of Trade Science | — | — | — | 13 | 23–43 | 1 | — | — |
| 15 | 2025 | Consumer Purchases of Energy-Efficient Appliances: A Systematic Literature Review and Research Agenda | Le Bao Ngoc | Department of Marketing – ERIPT | Department of Marketing | International | Energy Efficiency | — | SSCI; Scopus | Q2 | 18 | 1–32 | 29 | — | — |
| 16 | 2025 | Why Young Consumers Choose Second-Hand Clothing: Insights from Long-Term Orientation and Personal Values | Le Bao Ngoc; Nguyen Hoang Giang | Department of Marketing – ERIPT | Department of Marketing | International | VNU Journal of Economics and Business | — | — | — | 5 | 109–117 | 2 | — | — |
| 17 | 2025 | Consumer Buying Intention in Livestreaming Commerce: An Integrated Model of Socio-Technical System Theory and Uses and Gratifications Theory | Le Bao Ngoc; Nguyen Hoang Giang | Department of Marketing – ERIPT | Department of Marketing | International | Pakistan Journal of Commerce and Social Sciences | — | Scopus | Q3 | 19 | 198–225 | 2 | — | — |
| 18 | 2025 | Factors Affecting Consumers’ Energy Curtailment Behavior and Purchases of Energy-Efficient Appliances | Nguyen Hoang Viet; Nguyen The Ninh; Le Bao Ngoc; Simon Pervan; Vu Tuan Duong; Nguyen Thi My Nguyet | Department of Marketing – ERIPT | Department of Marketing | International | Journal of Retailing and Consumer Services | 1873-1384 | SSCI | Q1 | 88 | 104504 | — | 13.1 | — |
| 19 | 2025 | Understanding the Effect of Product Reviews on YouTube on Consumers’ Intention to Purchase Electronic Devices | Le Thi Mai; Le Bao Ngoc; Lai Minh Doan; Nguyen Trung Hien | Department of Marketing – ERIPT | Department of Marketing | International | SAGE Open | 2158-2440 | SSCI | Q1 | — | 1–15 | — | 2.032 | — |
| 20 | 2025 | Enhancing Consumers’ Willingness to Pay for Energy-Efficient Appliances: The Roles of Perceived Value, Trust, and Green Self-Identity | Nguyen Hoang Viet; Nguyen The Ninh; Le Bao Ngoc; Nguyen Minh Dung; Nguyen Thi My Nguyet; Vu Tuan Duong | Department of Marketing – ERIPT | Department of Marketing | International | Business Strategy and the Environment | 1099-0836 | SSCI | Q1 | — | 1–16 | — | 13.3 | — |
| 21 | 2025 | Driving Virtual Goods Purchases in Vietnam’s MMORPGs: A TAM-PERVAL Model | Vu Viet Tien | Department of Marketing – ERIPT | Department of Marketing | International | International Journal of Innovative Research and Scientific Studies | — | — | — | 8 | 4828–4838 | 3 | — | — |
| 22 | 2025 | Evaluation of the Impact of Success Factors for Adopting Digital Technologies of Information and Communications Technologies Firms in Vietnam | Tran Thanh Huong | Department of Marketing – ERIPT | Department of Marketing | International | Cuadernos de Economía | — | Scopus | Q2 | — | — | — | — | — |
| 23 | 2025 | Unpacking the Enablers and Barriers to Digital Transformation in Vietnamese Logistics Companies: A Qualitative Analysis | Pham Thi Thai Quynh | Department of Marketing – ERIPT | Department of Marketing | International | International Journal of Innovative Research and Scientific Studies | 2617-6548 | Scopus | Q3 | — | — | — | — | — |
| 24 | 2025 | Artificial Intelligence Ethics in Authoritarian Vietnam: Governance, Trust, and Societal Tensions | Pham Thi Thai Quynh; Tran Thanh Huong | Department of Marketing – ERIPT | Department of Marketing | International | Policy Design and Practice | 2574-1292 | Scopus | Q1 | — | — | — | — | — |
| 25 | 2025 | Semiotics of Algorithmic Law in Vietnam: Decoding the Digital Transformation of Legal Texts and Practices | Pham Thi Thai Quynh; Tran Thanh Huong | Department of Marketing – ERIPT | Department of Marketing | International | AI and Society | 1435-5655 | Scopus | Q1 | — | — | — | — | — |
| 26 | 2026 | Predicting Virtual Goods Purchases in Vietnam’s MMOGs with a TAM-PERVAL Model Using PLS-SEM and ANN | Vu Viet Tien | Department of Marketing – ERIPT | Department of Marketing | International | Humanities and Social Sciences Communications | — | — | — | 13 | Article 80 | — | — | — |
| 27 | 2026 | Pathways to Work Engagement in University Lecturers: The Role of Work-Life Enrichment and Life-Work Enrichment | Le Bao Ngoc | Department of Marketing – ERIPT | Department of Marketing | International | Humanities and Social Sciences Letters | — | Scopus | Q3 | 14 | 415–431 | 2 | — | — |
